A war-time secret.
The leading theory places the first major outbreak at Camp Funston, an army base in Haskell County, Kansas, in March 1918 — though China and northern France have also been proposed. What's certain is that wartime troop movements spread it fast, and wartime censorship in the US, UK, France, and Germany kept it quiet to protect morale. Spain, neutral in the war, reported freely — including its own king's illness — and gave the pandemic a name it never really earned.